The foundation for De Riah was established in 1996 when Shelley decided to create an environment that focused on precision services and exceptional customer service. The unique setting that is De Riah exists today because of the hard work and commitment our staff has made to be the best. Shelley has personally trained each employee at De Riah in core principles.

Shelley truly feels that for her staff to fully express their creativity, they must have mastered all of the fundamental aspects of the trade. Each employee is continuously challenged to refine their art of being a precision stylist by attending in-house and on-site educational seminars across the country. A successful combination of fundamental core beliefs and the ability of our stylists to master the ever-changing trends are what separate De Riah in the industry.

Today, De Riah is located in the historic Wittenburg Mansion in downtown Cedarburg Wisconsin. Much like our professional staff, our setting is based on a strong classical foundation that expresses timeless beauty. We invite you to join us and experience an environment that we feel is truly special.